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Podcast: The Brand Marketing Show
Episode: Agency vs Freelance vs DIY (& my $15,000 costly mistake! 👀)
Description: When it comes to launching and growing your e-commerce brand, other than your cost of goods, the two biggest expenses of operating your business will be fulfillment and marketing.  Now, we all know very well that no courier or postal service will ship our orders out for free. So we're well trained to expect to pay for that service!  But on the marketing side, the options (and fees involved) for marketing and advertising exist on a very wide spectrum, from crowdsourcing advice in free Facebook groups to expensive external agencies.  ...