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Podcast: Future Commerce
Episode: CPG: "Around You, On You, In You"
Description: Jackson Jeyanayagam, VP of DTC at Clorox, joins us today to talk about Clorox’s DTC strategy, launching a new brand for an underserved, generation segment in the marketplace, and how his past experiences have prepared him and brought a fresh perspective to his current role.What’s Jeyanayagam’s story?Jeyanayagam started at a PR agency working with T-Mobile.Whenever the Sidekick was launched and subsequently hacked, his world opened up to social media and digital marketing.This digital marketing and social media focus was further solidified when Jeyanayagam had a role in Old Spice’s brand...