Want to create an interactive transcript for this episode?
Podcast: DataFramed
Episode: #283 Data Storytelling With High ROI: How to Create Great Thought Leadership with Cindy Anderson & Anthony Marshall, CMO and Senior Research Director at IBM
Description: Thought leadership is more than just a buzzword—it's a strategic tool that can significantly influence business decisions and relationships. But what makes thought leadership effective? How do you ensure your insights are not only heard but also trusted and acted upon? What role does generative AI play in enhancing the storytelling process, and how can it be leveraged to create compelling narratives that resonate with your audience?Cindy Anderson is the Chief Marketing Officer/Global Lead for Engagement & Eminence at the IBM Institute for Business Value (IBV).  She has co-authored research reports, published numerous articles, and delive...