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Podcast: Earn Your Happy
Episode: Persuasion Psychologist Dr. Robert Cialdini On The Yes Factor: Make An Impact, Win Customers, And Transform Your Business
Description: If you want to make a meaningful impact through your products, your company, or your message, it's crucial to understand the science of influence. Today, I'm joined by New York Times bestselling author and expert in the science of persuasion, Dr. Robert Cialdini. Dr. Cialdini has dedicated his entire career to conducting rigorous testing, analyzing data, and publishing peer-reviewed scientific research on the factors that influence human behavior. In our conversation, Dr. Cialdini discusses why people say "yes," why they buy, and how you can apply the principles of influence to your business. He also equips you w...