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Podcast: Earn Your Happy
Episode: How To Write Copy That Isn’t “Sales-y” (But Still Boosts Your Conversion Rates) With Writing Coach Kelsey Formost
Description: Businesses that prioritize copywriting see 300% more conversions than businesses that don't, and today’s guest is here to help us really hone in on that writing process. Kelsey Formost is a writing expert who specializes in helping entrepreneurs write copy in a way that feels authentic and immediately captures the attention of their target audience. We discuss how to develop the voice of your brand and create consistent messaging that’s tailored to different mediums like email, socials, and live conversations. She shares simple copywriting tools you can implement right now, and we also touch...