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Podcast: Earn Your Happy
Episode: The Power Of Social Media & Why We Chose To Be Direct To Consumer
Description: One of the biggest questions that I get asked is why we chose the direct-to-consumer (DTC) route instead of getting on the shelves of major retailers. In today’s episode, Lauren and I talk about the benefits of being DTC, how we collect data and insights about our customer base, and how we’ve harnessed the power of social media to build the Lite Pink brand before we even launch. Being able to connect to our followers and build relationships in the DMs has been an invaluable tool, especially with all the delays we’re facing. We discuss how to con...