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Podcast: Earn Your Happy
Episode: Influencer Marketing: How To Get Represented As An Influencer & How To Tackle Your Campaigns As A Brand feat. Ali Grant, Founder Of Be Social Group
Description: Ali is the founder and CEO of Be Social Group, a leading influencer marketing agency. You might remember her from Episode 469 and today we’re catching up to discuss the major growth journey she’s been on over the last two years! We get into how she pivoted during the pandemic, how Be Social connects influencers and brands, and the numerous ways to conduct a fruitful partnership between a brand and an influencer. We also talk about why brands are spending so much money on TikTok and how important it is for influencers to diversify their platforms. Plus, I ask...