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Podcast: Earn Your Happy
Episode: Work Hard & Be Nice To People: How Super Coffee CEO, Jimmy DeCicco, Has Scaled His Startup, Raised Money, And Learned To Become An Effective Leader
Description: Work hard and be nice to people. That’s CEO of Super Coffee, Jimmy DeCicco's simple, yet effective, business motto. Jimmy and his two brothers were looking to optimize their coffee by adding protein, coconut oil and monk fruit. Their post-practice pick-me-up eventually became their hit product Super Coffee, which has grown from a dorm room brew to hitting the shelves in Whole Foods, Target, Walmart, and beyond. We’re talking all about how Jimmy and his team have brought their vision of Super Coffee to life and the major lessons that he’s learned along the way.