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Podcast: Ash Said It® Show
Episode: The Value of Empathy
Description: In every business, marketing is a crucial tactic used to prove your worth to the consumer. The goal of strategic marketing is to convince the consumer your company is worth spending money on. According to Nielsen’s Global Trust in Advertising Survey, about 92 percent of consumers trust family and friend recommendations, proof that effective marketing will have a ripple-effect impact and help businesses succeed. And in a world where consumers are becoming more selective about the brands they support, empathy is the key to building strong relationships. Looking to ta...