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Podcast: Ash Said It® Show
Episode: Grandma Luvs Silverts
Description: Founded as a small-town department store in Ingersoll, Ontario, Canada, Silverts gained a strong following by focusing on customer service and quality. Soon that one store was not enough, and by the 1960s, Silverts had expanded into a chain of stores across southwestern Ontario.The company realized that as people aged, their need for service increased. Silverts started getting calls from Retirement and Long Term Care facilities, and soon realized there were many customers with clothing needs the market had neglected.Silverts turned its attention to adaptive clothing, becoming one of the first companies to focus...