Want to create an interactive transcript for this episode?
Podcast: BRANDED
Episode: From $16B to $160B: The Branding Playbook Behind S&P Global
Description: What does it take to build a $160B brand in a world driven by data and trust? In this episode of Branded, host Ben Kaplan sits down with Alice Cherry from S&P Global to reveal the branding strategies that transformed a legacy name into a financial intelligence powerhouse.Discover how a bold rebrand, a high-stakes merger, and a relentless focus on essential intelligence helped S&P Global stand out in a crowded market. Alice shares the challenges of uniting diverse teams under one mission, the power of familiarity over awareness, and why even B2B bra...