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Podcast: Comments by Celebs
Episode: The Effect of Organic Celebrity Endorsements on Small Businesses
Description: This bonus episode is part of the Small Business Podference presented by Dell Technologies. As small business owners themselves, Emma and Julie wanted to put this topic in the context of their usual content: pop culture. In doing so, they examined how organic celebrity endorsements impact small businesses. They started with a discussion of some instances they've noticed themselves, and then got the chance to speak with three small business owners who have been directly impacted by these natural celebrity shoutouts. First, they spoke with Sarah Paiji Yoo, CEO and co-founder of eco-friendly cleaning brand, Blueland. In addition to...