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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Becc Holland: Why Is Every KPI In Sales And Marketing WRONG!?
Description: Becc Holland, CEO of Flip The Script explains why best practice isn't working. Banging her head against fixed mindset leadership she discovered
76% SDR not hitting quota
85% AE not hitting 75% of quota
Seriously folks. How the hell is this even remotely acceptable. It is unsustainable and creates dreadful conditions
EVERY KPI is wrong!
KPI correlation does not point to causation. We are misdefining MQLs, SQLs and making the conflict between marketing and sales.
Open your eyes, your ears and your mind. Ask better questions. Start with "Why are we doing things this w...