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Podcast: Startups For the Rest of Us
Episode: Episode 738 | Encouraging Word of Mouth, Educating a Market, and More Listener Questions (A Rob Solo Adventure)
Description: In episode 738, join Rob Walling for a solo adventure as he answers listener questions. He explores how to target larger, enterprise deals after achieving product-market fit, and why word of mouth marketing can be great, yet is tricky to control. Rob also answers a later-stage question and cautions against trying to educate the market as a bootstrapper.
Topics we cover:Â
1:58 – Expanding to enterprise deals after product-market fit
6:39 – Word of mouth marketing is tricky for B2B SaaS
14:36 – Educating the market as a bootstrapper
20:07 – Selling integrations through incubators and accelerators
24:38 – Developing a profit sharing model
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