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Podcast: Startups For the Rest of Us
Episode: Episode 681 | Why Launching a Second Product is Usually a Bad Idea
Description: In episode 681, Rob Walling and Ruben Gamez go deep on the drawbacks of launching a second product. They both generally advise against doing so, as it can distract from the existing product. However they do share some successful attempts, strategic insights, how to approach feedback on second ideas, and the benefits for founders that beat the odds.
Topics we cover:
1:31 – When you should launch a second product
5:32 – Ruben’s experience growing Bidsketch and SignWell
9:45 – Responding to market pull, avoid the sunk cost fallacy
12:26 – Dividing attention between multiple products
16:40 – Choosing when to split focus
21:13 – Why a second product worked...