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Podcast: Startups For the Rest of Us
Episode: Episode 675 | Storytelling as a Sales Superpower (Book Recommendation)
Description: In episode 675, Rob Walling interviews Stephen Steers, author of "Superpower Storytelling." They discuss Stephen’s experience in selling and teaching startups how to sell better. They cover Stephen’s storytelling “AREA” framework and the concept of the problem stack. They also talk about when founders should consider delegating sales, the importance of documenting successful sales processes, and using humor in the sales process.
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