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Podcast: Startups For the Rest of Us
Episode: Episode 665 | How to Find More "Best Fit" Customers for Your SaaS
Description: In episode 665, Rob Walling chats with Georgiana Laudi, who is the co-author of the new book, Forget the Funnel. They dive deep into key concepts from the book, including specific Jobs-to-be-done interview examples and how to apply these insights to your marketing strategy.
They also chat a bit about the process of writing a book.
Topics we cover:
2:37 - Gia and Claire's intentional decision to keep the book under 200 pages
5:28 - What size SaaS companies will get the most value from Claire and Gia’s new book?
9:49 - The customer-led growth framework
11:29 - Why yo...