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Podcast: Startups For the Rest of Us
Episode: Episode 603 | Bootstrapping HotJar to $40M ARR Using D2C Marketing
Description: In episode 603, Rob Walling chats with David Darmanin, one of the founders of Hotjar. Hotjar was bootstrapped to $40 million ARR with a fully distributed team of 170 employees. David and his cofounders sold the company for a 9-figure exit in 2021.
From their incredible launch story and their unique DTC approach to sales and marketing in a B2B SaaS business to David’s mental models and the thought process behind selling the business, there is no shortage of key insights in this episode.
Topics we cover:Â
[5:07] How David initially financed building HotjarÂ
[8:11] The...