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Podcast: Startups For the Rest of Us
Episode: Episode 520 | Why a Million Dollar Agency Quit It All and Moved to SaaS
Description: In this episode, Rob talks with the founder of SegMetrics, Keith Perhac. SegMetrics is a SaaS product that helps users get clarity on where their leads come from, how they act, and how much their marketing is worth.
We dive into the difference between SegMetrics and other options for attributing sales and revenue to traffic channels.
We also go through Keith's background and learn about why he shut down his million-dollar marketing agency to double down on his SaaS.
The topics we cover
[04:28] Where does SegMetrics fit within the analytics and...