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Podcast: Influential U
Episode: Classics - Don't Compete on Price, Compete on Value with Joe & Joni Rocco
Description: Joe & Joni Rocco, a husband-and-wife small business duo from Denver, Colorado, showcase the power of specialization in a highly commoditized industry. Instead of competing on price, they focus on delivering unique value through various key attributes. Once navigating late nights, weekends, high-stress environments, and the challenges of a fatherless family, they’ve now transformed their lives. By understanding each other's Personality and Transactional Behavior, they've successfully reduced their demanding 80-hour workweek to a balanced 40 hours.In this episode's talk, Co-Founder Kirkland Tibbels talks on the Characteristics of Value that are considered and applied when co...