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Podcast: Okay Sister
Episode: How to Create a Sold Out Brand & Why Marketing is All Storytelling with Heather Catania
Description: Heather Catania chats with Scout and Mady about how to build a successful brand that actually resonates, how she transitioned from traditional media to social media, and why some celebrity brands work and others don’t! A jam-packed episode for anyone who is obsessed with all things marketing, storytelling, social media, and digital.
Heather Catania is known as the celebrity social media secret weapon. She went from magazine editor in New York City, formerly working as the bookings editor at Nylon and Harper's Bazaar, to becoming an accidental entrepreneur and founder of seven figure social media agency called social floor.
He...