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Podcast: Fireside with Voxgig
Episode: Episode 102 Adam DuVander, author and Principal Consultant at EveryDeveloper
Description: This week’s podcast-as-a-resource is focused on your technical content strategy. Richard talks to Adam DuVander, Principal Consultant at EveryDeveloper. Are you developer first or developer enabled in the way you sell software.
Discovery is Adam’s bread and butter. He helps companies understand how to be discovered in the first place – so what are developers or developer advocates trying to solve in the first place and then how Adam’s clients can describe how they can help.
So why can’t people do this themselves? This is the classic over-expectation – a developer will write about features, not benefits. And marketing wi...