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Podcast: Little Talks
Episode: The power of micro-moments in B2B marketing
Description: In this episode, we dive into the concept of micro-moments—those brief, intent-driven points when decisions are made or preferences are formed. Moments when your customer is thinking: "I want to know," "I want to go," "I want to do," and "I want to buy." Often associated with consumer behavior, micro-moments play a crucial role in B2B marketing.Micro-moments matter because of the ongoing shift in buyer behaviors. With digital access at our fingertips, decision-makers rely more than ever on real-time, relevant information. Providing content that meets the needs of target personas at these moments is es...