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Podcast: Little Talks
Episode: Trent-a-palooza! Chatting AI and CX for B2B brands with Grasshopper Mowers VP of Marketing
Description: In this year-end finale episode, Sam and Roop chat with annual guest Trent Guyer, VP Marketing & Digital Strategy at Grasshopper Mowers, about two big topics reshaping B2B marketing: how AI is changing the game and why customer experience (CX) is more important than ever in a digital-first world. Trent shares how AI is already making life easier by automating the more mundane tasks, streamlining data management, and helping stay on top of inventory challenges across various fronts.But AI isn't the only two-letter acronym the gang is talking about. They also discuss CX, where Trent breaks...