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Podcast: Little Talks
Episode: Is content marketing worth it for B2B brands?
Description: This week, we cover a question we hear from time to time from our B2B prospects: Does content marketing work?Our short answer: Yes!Today’s B2B customers are more empowered than ever before. They conduct their own research, seek out info online, and are hesitant to engage with sales reps until they’re well-informed about a product or service. B2B sales cycles can also be long and complex, with multiple decision-makers involved. Content marketing can help you stay top-of-mind with your prospects throughout their buying journey, providing them with valuable information and...