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Podcast: No BS Mastery Podcast
Episode: From The Archives: How Do You Sell Something That All Your Competitors Are Giving Away for Free?
Description: Back by popular demand, here's an episode that answers a question I get asked all the time. Tune into this episode to hear:How to use a lead product to stop doing proposals and start getting paidHow to create a lead product that is clear, actionable and valuable for your clientsWhy a lead product sets you apart as the expert even in a sea of free proposalsWhy signaling that your time is valuable from the outset means less client sticker shock and more free time to really develop your business<...