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Podcast: No BS Mastery Podcast
Episode: Ep 74: Seth Erickson Shares His Research and New Book on Why Storytelling in Business Works and How We Can Tell More Engaging Stories
Description: You know you’re great at what you do. You know how to deliver value to your customers. But when it comes to communicating that, you’re struggling.A lot of people suck at communicating to their customers so that they stand out.But there is a method that is as old as humanity, and is ten times more effective than just telling customers what you do: Storytelling.I’m sitting down with Seth Erickson to talk about how to use storytelling to connect with y...