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Podcast: No BS Mastery Podcast
Episode: Summer Quickie: Melanie Gow on the Getting to the Core of a Story
Description: There is so much talk about story.
What’s your story? You need to have a good story for your brand. Blah, blah, blah.
I think a lot of people don’t actually understand what “story” really means and how to use it to build your brand.
So today, I wanted to revisit a clip from Episode 23 with Melanie Gow, the brilliant mind behind my TED Talk last year.
Melanie understands story deeply. She is so good at cutting through the BS and getting to the core of what som...