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Podcast: No BS Mastery Podcast
Episode: EP 36: Michael F. Schein – Secrets to Successful Propaganda, Bold Marketing Techniques, and Why You Need Them
Description: Think about a group, organization, or—yes—even a cult that you find repulsive yet seem to attract a TON of attention.
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Instead of focusing on what you don’t like, look at what they’re doing that engages their audience that turns them into (and sometimes psychotically) loyal fans.
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Any marketing strategy that is used for bad can also be wielded for good. That’s why, as entrepreneurs, we need to be responsible in how we use these tactics to ultimately create MORE value in the world.
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I believe t...