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Podcast: Hotel Marketing Podcast
Episode: 115 - Top 10 Ways To Drive Direct Bookings Before OTAs Put You Out Of Business
Description: We recently published an article on HotelExecutive.com where we made the argument that over-reliance on OTAs could become an existential problem for hotels if the economy were to take a downturn. Not that OTAs are bad, but many have become comfortable letting the OTAs drive a significant percentage of their demand. In this episode, we dive into the article and discuss its wider implications.
READ THE ORIGINAL ARTICLE HERE: 10 ways to drive direct bookings in 2019 - https://www.hotelexecutive.com/business_review/6165/top-10-ways-to-drive-direct-bookings-in-2019
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