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Podcast: Hotel Marketing Podcast
Episode: 63 - How To Make Your Hotel Website More Effective By Answering Questions
Description: Why do hotels need a website? Essentially, your website’s job is to close the uncertainty gap, which results in the casual shopper becoming a customer. In order to close the uncertainty gap, your website must anticipate and answer questions that the shopper is likely to have during the research and purchase process.
So, why do the vast majority of shoppers not convert to bookers? Conversion rate on a leisure hotel’s website can be 1-5%. Meaning between 95-99% of website visitors are not booking online during that session.
If you answer the shoppers questions effectively, you will likely see your...