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Podcast: Hotel Marketing Podcast
Episode: 24 - Google Changes Your Hotel Needs to Know
Description: In The News:
Marriott / Starwood Merger Complete
http://www.usatoday.com/story/travel/roadwarriorvoices/2016/09/23/marriott-starwood-merger-complete-and-loyal-customers-get-reciprocal-benefits/90885318/
Almost one year after purchase date
$13 Billion
Now Marriott owns 30 brands / more than 5,700 hotels / 1.1 Million Rooms / 110 Countries
Big focus on loyalty program now - members of both programs can log in at Members.marriott.com to begin earning & redeeming points at all hotels; new, unified experience.
https://skift.com/2016/09/21/every-one-of-marriotts-30-hotel-brands-explained/
Expedia launches Rev+ revenue management tool
https://www.tnooz.com/article/expedia-pushes-hotel-b2b-services-with-revenue-management-launch/
Expedia axes strategy of dimming hotels that apparently offer low value
https://www.tnooz.com/article/expedia-stops-dimming-hotels-in-search-results-that-offer-low-value/
Google Rolls Out Cross...