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Podcast: Hotel Marketing Podcast
Episode: 18 - The War Between OTAs and Hotels is Reaching Boiling Point
Description: In the inaugural episode of the Fuel Hotel Marketing Podcast, we discussed the OTAs vs. Direct bookings and gave some ideas on how you can reclaim some of your guests. In this episode, we discuss the fact that the war is heating up. All the players are circling their wagons and preparing for a battle royal - potentially to the death. Who will win?
Love them or hate them, OTAs are an important part of the travel ecosystem. When used correctly. They are immensely useful and can drive occupancy and revenue. When used incorrectly, they are an unnecessary expense that...