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Podcast: Hotel Marketing Podcast
Episode: 15 - How to Deal With a Social Media or PR Crisis
Description: Your social fan base can be one of your hotel’s best assets and word-of-mouth exposure can be priceless. However massive social exposure is not always a good thing…
So what do you do when a guest tweets a photo of bedbugs, or someone posts a scathing review on TripAdvisor? In this episode we discuss the three tactics for mitigating the damage when the social stuff hits the fan (S-SHTF) and even turning it into a win.
In The News
Expedia Purchases Photo Sharing Site: http://www.digitaltrends.com/photography/expedia-acquisition-acquires-trover-travel-photography/ This combined with Orbits and CheapTickets expanding their reviews to r...