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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Tell the Story Why This Will Work
Description: Tell the Story Why This Will Work Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In pitching, many founders focus on how the product works or how the technology performs. In life science, the founder most often focuses on how biology works. It’s more important to tell why the business will work rather than how the technology works. In the introductory pitch focus on the benefits of the technology. Tell the story of why the business will succeed. This typically involves not only the technical details but al...