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Podcast: Marketing Vanguard
Episode: Melissa Hobley, Global CMO of OKCupid - 22 Gender Options for an Inclusive Dating Scene
Description: After 12 years of experience in the New York dating scene and now married with children, Melissa Hobley is currently in 32 different dating apps—and so is her husband. But that shouldn't come as a surprise since Melissa acts as the current Global Chief Marketing Officer for OKCupid, so she must keep a close eye on what the digital dating landscape looks like.Tune in to the latest CMO Moves episode to discover how OKCupid is using their profile set-up to weed out some of the negative tropes of the dating scene, how they're facilitating conversations with like-minded individuals to encourage mo...