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Podcast: Artist Academy
Episode: 269. Mural Money - Branding (chapters 14 & 15)
Description: I think artists both drastically underutilize while also overly complicate the idea of creating a brand in order to sell art. Let’s start with the overly complicated idea. Your brand is YOU. It’s not just a font, page header, or logo. It’s your style, personality, and what you can bring to the table in terms of creating. Self-awareness = brand display. I’ll explain more in this episode, but that’s the simple gist of it. This episode is a section of my book Mural Money on the subject of how to elevate, potentially harm, and...