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Podcast: The Kara Goldin Show
Episode: 523 Christin Powell: Co-Founder & CEO of Kinship
Description: Christin Powell, Co-Founder and CEO of Kinship, shares her journey in the beauty industry and the inspiration behind founding Kinship, a science-backed skincare brand for sensitive skin. What does it take to build a new beauty brand and one focused on helping the consumer looking for sensitive skincare? Why is it important to understand the science of skin in formulating beauty products? We discuss all of this plus we hear her thoughts on the value of letting consumers tell the brand’s story. Go-to-market strategies, staying focused amidst changing industry trends and challenges any new Founder should keep in mi...