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Podcast: The Kara Goldin Show
Episode: 492 Jen Zeszut: Co-Founder & CEO of Goodles
Description: In this episode, Jen Zeszut, Co-Founder and CEO of GOODLES, shares the story behind GOODLES and its journey to reinvent the mac and cheese category. She discusses the challenges of fundraising and the importance of staying true to the brand's vision. Jen highlights the focus on taste and nutrition in Goodles products and the success of their unique flavors. She also explains the branding strategy and the importance of being authentic and weird. Jen shares the go-to-market strategy, including the initial focus on direct-to-consumer sales and launching with Target in the expansion into retail. Jen’s lessons are gold an...