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Podcast: Selected - The Sesamers Podcast
Episode: Julija Jegorova
Description: From Journalism to PR: An Unplanned PathJulija’s journey into PR wasn’t intentional—she originally planned to become an investigative journalist. A chance conversation with a top journalist led her to explore public relations, a field she knew little about at the time. This unexpected pivot eventually shaped her career, proving that seizing opportunities and networking can lead to new and exciting paths.Why Startups Need a Different PR ApproachUnlike large corporations, startups don’t have an established reputation to manage—they need to build it from the ground up. This requi...