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Podcast: Locked On Flyers - Daily Podcast On The Philadelphia Flyers
Episode: How Philadelphia Flyers Marketing Strategy Supports the New Era of Orange with SVP Christine Mina
Description: On today’s show, Russ & Rachel welcome Christine Mina, Senior Vice President of Marketing for the Philadelphia Flyers and Comcast Spectacor. We discuss the history of the digital marketing team at the Flyers, how she built the program, their approach to making content, and how initiatives like Gritty & the New Era of Orange came to pass.Watch & Subscribe on YouTubeFollow the show on social media!Twitter @LockedOnFlyersInstagram @LockedonFlyersThreads @LockedonFlyersBluesky @lockedonflyers For your next listen, check out the Locked On NHL podcast,, where the season never ends providing national expertise with a local per...