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Podcast: The Mindtools L&D Podcast
Episode: 432 — Sales enablement for product teams
Description: In last week's episode of The Mindtools L&D Podcast, we explored sales enablement from the perspective of sales and marketing teams. But where do product teams fit in? Beyond building products, what role do these teams play in generating revenue? For the second instalment in our two-part series on sales enablement, Ross D and Lara are once again joined by Darren Bezani, Chief Salecologist at Salecology, to discuss: why it's important to involve product teams in sales enablement; the behaviors we want product teams to demonstrate; how L&D can...