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Podcast: CXOTalk
Episode: Quantitative Marketing: Data-Driven Strategies and Challenges
Description: #marketingstrategy #dataanalytics On CXOTalk episode 787, we explore quantitative marketing strategy with Professor Oded Netzer of the Columbia University business school and Amy Jaick, the institution's Chief Marketing Officer.The conversation covers leveraging data and analytics, the power of personalization, ROI evaluation, the role of A/B testing, and the emergence of quantitative intuition in decision-making:â–º What is quantitative marketing?â–º Importance of data and analytics in understanding customersâ–º The power of personalization in marketingâ–º Evaluating return on investment (ROI) in marketingâ–º The role of A/B testing in quantitative marketingâ–º Data collection in marketing: I...