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Podcast: CXOTalk
Episode: Data Strategy and Customer Experience (with Google and Albertsons)
Description: #DataScience #CustomerExperience Data is central to how companies compete, nurture customer relationships, and develop brand loyalty through end-to-end customer experience.In this environment, data strategy is crucial to business success. But, who should be responsible for the data strategy? Who owns the customer and operational data? What are the appropriate metrics and KPIs for a customer-centric data strategy? And most importantly, how does the data strategy support the underlying business goals?To address these questions and more, we speak with Danielle Crop, Chief Data Officer of Albertsons, and Bruno Aziza, Head of Data and...