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Podcast: CXOTalk
Episode: What is the Experience Economy? A Discussion with Michael J. Wolf
Description: A new world of media, technology, and entertainment is emerging right before our eyes. It’s an economy of attention, engagement, and experience, driven by social networks, smartphones, the convergence of online and offline channels, radical transparency of brands, media, and entertainment content, and the movement of consumers away from passive consumption to active participation.The age of passive consumers, walled gardens, and linear content is giving way to an era where consumers share real-time experiences across multiple devices, demanding thoughtful content and co-created brand experiences.This intersection of media, technology, and entertainment has reached a wa...