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Podcast: CXOTalk
Episode: What is Customer Engagement and Why Should You Care?
Description: Modern customer engagement means using data and analytics to create personalized, relevant, and timely interactions across every channel.Because customer engagements occur at every point in the buying cycle — from initial contact to ongoing customer support — getting these interactions right is essential to improving customer satisfaction, loyalty, revenue, brand experience, and customer lifetime value.To learn how to create great customer engagement, we spoke with Dan Bodner, CEO and Chairman of Verint (NASDAQ: VRNT). Dan has served as CEO of Verint since its inception in 1994. In August 2017, he became chairman of the Board of Directors