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Podcast: CXOTalk
Episode: Digital Transformation at Philip Morris
Description: #DigitalTransformation #CIO #ChiefDigitalOfficerPhilip Morris International is going through a digital transformation and wants to become a digital leader. The large tobacco company, with over $76 billion in revenue, believes the industry cannot continue with its current business model. Instead, the company has embraced technology to drive efficiency and change how it develops and markets new products.Subscribe to the CXOTalk newsletter: https://www.cxotalk.com/subscribeRead the complete transcript: https://www.cxotalk.com/episode/digital-transformation-philip-morrisWe speak with Michael Voegele, the company's Chief Digital & Information Officer to explore the technology and business...