Want to create an interactive transcript for this episode?
Podcast: CXOTalk
Episode: What is the Chief Marketing Officer (CMO) Role?
Description: The Chief Marketing Officer (CMO) role has evolved dramatically since the late ’90s, when marketers were focused on closing business deals with customers. While some of the fundamentals have remained constant over the years — for example, customer-facing teams need to connect marketing efforts back to sales goals –the way CMOs execute their jobs is fundamentally different from when they started out decades ago. Marketing has become data-driven and, as a result, CMOs now play larger roles in key corporate functions such as HR, finance, and IT.The conversation covers these topics:-- What is a Chief Marketing Office...