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Podcast: CXOTalk
Episode: CMO Strategy: Back to Work in 2021
Description: As business evolves in 2021, what are the implications for marketers and how should they plan strategy and make investment decisions? We speak with Bill Wohl, a top marketing and communications leader, about core topics of concern to Chief Marketing Officers in 2021.This conversation covers a broad range of topics, including:-- 2021 marketing strategy: key trends and changes-- What is the role of empathy in marketing?-- "Customer experience is the new brand loyalty"-- How does consumer behavior affect marketing strategy?-- Cross-functional alignment between marketing, sales, and finance-- Authenticity...