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Podcast: CXOTalk
Episode: Marketing Strategy 2021 with Mastercard Chief Marketing Officer (CMO)
Description: This video is about marketing strategy for 2021. How can modern marketers adopt the latest digital technologies while keeping the benefits of "classical" marketing? The Chief Marketing Officer of Mastercard, Raja Rajamannar, explains marketing disruption and offers a CMO playbook for 2021. During this conversation, we discuss how to allocate budget priorities, the challenge of becoming a marketing leader, strategic marketing, and the nature of tactical marketing in 2021. We go beyond demand generation strategies into the core of brand strategy that aligns with the organization's business goals.Learn about these topics:-- Disruptive marketing tactics and...